A contemporary museum project dedicated to the First World War centenary. The introductory part of the exhibition has been designed with the aim of representing the so called “bell époque” and the dynamic growth of Serbian society in the field of politics, culture and economy at the beginning of the 20th century. Using geolocation and augmented reality, the Srbija 1914 app enables the museum exhibition to spread over streets of Belgrade presenting historical facts at places of their origin, making stories more contextual and encouraging immersion into the past.
The “Treasure Hunt” takes users to various points in the city where they can unlock the content and receive the coupon for a free gift ticket at the museum. When at one of the locations the app recognizes the environment and displays multimedia information. When in front of the National Theatre users may see a poster for the opera and listen to the opera played at the theatre 100 years ago, or discover an image of the Prime Minister of the time at the place where he actually rejected the Austria-Hungary’s ultimatum to Serbia.

At the museum itself, numerous exhibits are enriched with virtual information: 3D animations, videos, sounds, digital legends…Using latest tracking technologies and 3D mapping / object recognition, old gramophone is augmented with an animated 3D character telling the story about Belgrade’s development at the beginning of 20th century. Also, one of the most attractive interactive installation is the map of Europe, overlaid with 3D animations presenting important battles in 1914 …

First war aircraft and the armored vehicles are presented through augmented reality dioramas.

Throughout the exhibition catalogue pages are overlaid with interactive content in augmented reality. Within the workshop and children’s program there are also AR coloring books. The colouring book can be downloaded from the exhibition web site www.srbija1914.rs

Production:
LiveViewStudio
Concept, AD, IxD:
Marko Todorovic
Exhibition Site:
Historical Museum of Serbia, Belgrade
Project Phases:
Planning, realisation and operation
Project Duration:
3 months
Opening:
15 September 2014
Exhibition Duration:
6 months
Client:
Historical Museum of Serbia

SaveSave

Production:
LiveViewStudio
IxD:
Marko Todorovic
Production Date:
November 2014
Client:
Eko Atlantic

 

U okviru izložbe Putevi hrane, osmislili smo i realizovali interaktivnu instalaciju koja predstavlja dekonstruisanu slavsku trpezu. Pomoću AR aplikacije i smart telefona posetioci su imali priliku da na izloženim eksponatima otkriju multimedijalnu nadgradnju i virtuelne legende u proširenoj stvarnosti. Najveće interesovanje izazvali su Slavski kolač, koji aktivira tonski zapis i “objašnjava” značenje Slave, kao i viljuška koja “svedoči” o susretu Stefana Nemanje i Fridriha Barbarose. Oval, lopar, tanjir i poklopac su kroz video zapise predstavili neke od običaja karakterističnih za srpsku kuhinju, dok je u drugom delu postavke animirani zdravičar posetioce pozdravljao sa zdravicom rakiji.

Production:
LiveViewStudio
Concept, AD, IxD:
Marko Todorovic
Jana Rodic
Production Date:
November 2014
Exhibition Site:
Cultural Center of Serbia, Paris
Ethnographic Museum, Belgrade
Serbian Pavilion, Expo 2015, Milan
Client:
Ethnographic Museum

 

Za Jugoslovensku Kinoteku smo, u okviru izložbe “Srbi na filmu u Prvom svetskom ratu”, kreirali augmented reality mapu. Mapa predstavlja sedam lokacija na kojima su nastali filmski zapisi o značajnim događajima u Prvom svetskom ratu. Lokacije su obeležene fotografijama iz filmova koje (pomoću AR aplikacije za smart telefone) služe kao markeri za aktivaciju filmskih zapisa u proširenoj stvarnosti.

Production:
LiveViewStudio
Concept, AD, IxD:
Marko Todorovic
Production Date:
May 2014
Exhibition Site:
Yugoslav Film Archive, Belgrade
Client:
Yugoslav Film Archive

 

We developed design and augmented reality experience for exhibition dedicated to famous Serbian poet Milos Crnjanski.

Production:
LiveViewStudio
Concept, AD, IxD:
Marko Todorovic
Production Date:
September 2014
Exhibition Site:
Cultural Center of Serbia, Paris
Client:
National Library of Serbia

 

Za Vojni muzej u Beogradu smo realizovali multimedijalnu nadgradnju eksponata u proširenoj stvarnosti …

Production:
LiveViewStudio
IxD:
Marko Todorovic
Production Date:
October 2015
Exhibition Site:
Military Museum, Belgrade
Client:
Military Museum, Belgrade

Financed by EU Commission, the project “TECHCOOLTOUR: Augmented Reality for Roman and Byzantine itineraries” aims to promote two historical trans-national EU cultural routes exploiting developed ICT tools and exploring new media potential in presentation of historical heritage.

The Techcooltour cross media platform represents an innovative approach that brings together traditional and new media in presentation of archeological sites, bridging the gap between physical and digital in order to enable memorable, interactive and novel experience to the visitors.

Retracing the history of influences, objectives and developments of two great empires Roman and Byzantine, which shaped the cultural landscape of Europe, the project aims at defining a common thread that links places and regions and helps represent the richness and uniqueness of European cultural identity.

Mobile app. Techcooltour, enables the visitors to use their mobile phones as pocket sized screens through which surrounding spaces become stages for extra information. Depending on their location users may find information on 40 archeological locations, spread over 4 countries layered over the camera live-view and access additional information such as images, stories and routes to the sites. The information on locations, available through Augmented Reality view reinforces the idea of wider context within each of the sites should be understood, and thus appreciated.

Twelve archeological location are marked with interactive info boards that act as markers for augmented reality content, such as 3d reconstructions, videos, virtual guides, 360 degree panoramas and so on. The 12 archeological sites themselves, and the interpretative AR layers are specifically chosen to clearly communicate the advantages AR introduces in different contexts.

 

Interactive experience is further extended through interactive brochures and map, and also website offering in depth information on more then 40 historical sites.

Home page map is a symbolic presentation of the Augmented Reality use in promotion of cultural heritage. Go to www.techcooltour.com, drag the phone illustration over the pins and discover additional information on Roman or Byzantine sites and corresponding interactive inboards …

Within the last part of the project we also developed app for augmented reality glasses.

The project was featured at:
AWE (Automotive and Tourism) – Santa Clara, California (June 2013)
6th International Congress Cultural Heritage – Athens, Greece (October 2013)
Digital Heritage Expo – Marseille, France (October 2013)
Museums and Web – Hong Kong, China (December 2013)
…

Production:
LiveViewStudio
Concept:
Marko Todorovic, Jana Rodic
AD, IxD:
Marko Todorovic
Production Date:
2012 / 2013
Exhibition Sites:
Belgrade, Rijeka, Venice …
Project Phases:
Planning, realisation and operation
Project Duration:
12 months
Partners:
Union Camere del Veneto
Regione Veneto
LiveViewStudio
City of Rijeka
Archeological Museum of Istria
Museums and Galleries Ljubljana
Slovenian Chamber of Commerce
City of Rovinj
Urban Development Center
Marco Polo
Client:
EU Commission

SaveSave

We developed interactive packaging design for new frozen food line. Augmented reality app for iOS / Android devices enables users to discover inspiring video recipes layered over the packages …

As a part of the project we also produced beautifully shot videos introducing specially chosen recipes for each of the frozen fruits products …

Production: LiveViewStudio
Concept, AD, Photography, IxD: Marko Todorovic
Production Date: December 2013
Client: ITM

SaveSave

SaveSave

SaveSave

SaveSave