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U saradnji sa JU Muzeji i galerije Budve, a pod pokroviteljstvom Turističke organizcije Budve, realizovali smo projekat Virtuelni muzej Budve. 
Osmislili smo i kreirali izložbene elemente i multimedijalne sadržaje koji su, pomoću aplikacije Holograd, digitalne platforme za oblikovanje stvarnosti kroz interakciju sa fizičkim objektima, obogatili znamenitosti u javnim prostorima grada Budve kao i određene eksponate u okviru stalne postavke Muzeja grada Budve.

In collaboration with the Public Institution Museums and Galleries of Budva, and under the patronage of the Tourist Organization of Budva, we have successfully executed the project “Virtual Museum of Budva.”
We have meticulously conceived and produced exhibition elements and multimedia content to, leveraging Holograd —a digital platform for shaping reality through dynamic interaction with physical objects, enhance the prominence of landmarks within the public spaces of Budva, along with specific exhibits within the Museum’s permanent exhibition.

Tokom kreativnog procesa, uočili smo da grafički prikaz Starog grada na mapama asocira na glavu bika / vola, što je zanimljiva koincidencija sa legendom o nastanku grada Budve ( naziv potiče od reči koja na grčkom znači vo ), tako da smo upravo tu formu sa pojednostavljenim prikazom topografskih elemenata izdvojili kao značajan vizuelni motiv koji predstavlja projekat. Oko bika, odnosno Holograd simbol, se nalazi na poziciji Muzeja grada Budve …

During the creative process, we observed that the graphic representation of the Old Town on maps evokes the head of a bull/ox, which intriguingly coincides with the legend of the origin of the city of Budva (its name deriving from the Greek word for ox). Thus, we have singled out this form with a simplified representation of topographic elements as a significant visual motif representing the project. With the bull’s eye and Holograd symbol marking the position of the Museum of Budva…

Za stalnu postavku Muzeja grada Budve kreirali smo interaktivni mural i tri izložbene ploče sa ilustracijama koje predstavljaju osnovu za virtuelne vitrine u mešovitoj stvarnosti …

For the permanent exhibition of the Museum of Budva, we have designed an interactive mural and three display panels with illustrations serving as the foundation for virtual display cabinets in mixed reality…

Mural predstavlja grafičku stilizaciju značajnih eksponata koji kroz Holograd aktiviraju animiranu interpretaciju Kadma, osnivača grada Budve. 

The mural itself depicts a graphically stylized representation of significant exhibits that, when activated through Holograd, bring to life an animated interpretation of Cadmus, the founder of the city of Budva.

Virtuelne vitrine smo kreirali kao odgovor na izazov adekvatnog predstavljanja značajnih eksponata koji su prilikom arheoloških iskopavanja pronađeni u Budvi, ali se iz različitih razloga ne nalaze u Muzeju grada Budve …

Virtual cabinets specifically tackle the challenge of effectively presenting noteworthy exhibits discovered in Budva during archaeological excavations. These exhibits, for various reasons, are not currently housed in the museum

Grafička rešenja, koja aktiviraju virtuelne vitrine, su u okviru stalne postavke aplicirana na namenski izrađene kamene i metalne ploče što dodatno podiže stepen vizuelne atrakcije. Takođe su, kao deo prateće brošure, predstavljena u formi interaktivnog postera …

The graphic solutions activating the virtual cabinets have been applied to specially crafted stone and metal panels, thereby elevating the visual appeal. Additionally, these solutions are showcased in an accompanying brochure, presented in the form of an interactive poster…

Važan segment projekta predstavljaju multimedijalni sadržaji koje smo aplicirali na znamenitosti grada Budve i obogatili stvarnost u novom prostornom domenu …

A pivotal element of the project revolves around the integration of multimedia content onto the landmarks of Budva, elevating and enriching the reality within this new spatial domain

Inspirisani detaljima na eksponatima arheološke zbirke kreirali smo virtuelne maske i zakopali ih u digitalnom svetu integrisanom sa ostacima antičke arhitekture … 

Nekropolu, rimski žrtvenik, glavni ulaz u Stari grad  i još nekoliko značajnih spomenika kulture smo obogatili multimedijalnim sadržajem u mešovitoj stvarnosti.

The necropolis, Roman sacrificial altar, main entrance to the Old Town, and several other significant cultural monuments have been enriched with multimedia content in mixed reality.

Production:
LiveViewStudio
Concept, Art Direction, Interactive Design:
Marko Todorovic
Project Duration:
3 months
Exhibition Site:
Budva Museum / Budva Old Town
Opening:
November 2023