Privacy Policy

POSTED IN UNCATEGORIZED ON NOVEMBER 12, 2023. 

Last Updated: 10.11.2023

This Privacy Policy describes Our policies and procedures on the collection, use and disclosure of Your information when You use the Service and tells You about Your privacy rights and how the law protects You.

We use Your Personal data to provide and improve the Service. By using the Service, You agree to the collection and use of information in accordance with this Privacy Policy. 

LiveViewSytudio is committed to protecting your privacy.

This Privacy Policy applies to our mobile application Holograd. By accessing or using our Service, you signify that you have read, understood, and agree to our collection, storage, use, and disclosure of your personal information as described in this Privacy Policy and our Terms of Service.

Definitions and key terms

To help explain things as clearly as possible in this Privacy Policy, every time any of these terms are referenced, are strictly defined as:

  – Company: when this policy mentions “Company,” “we,” “us,” or “our,” it refers to the LiveViewStudio, ( Despota Stefana 33, 11000 Belgrade, Serbia) that is responsible for your information under this Privacy Policy.

  – Country: where LiveViewStudio or the owners/founders of LiveViewStudio are based, in this case is Serbia

– Application refers to Holograd, the software program provided by the Company.

 – Service: refers to Holograd mobile application

 – Device: any internet-connected device such as a phone, tablet, that can be used to access Holograd app

  – IP address: Every device connected to the Internet is assigned a number known as an Internet protocol (IP) address. These numbers are usually assigned in geographic blocks. An IP address can often be used to identify the location from which a device is connecting to the Internet.

  – Personnel: refers to those individuals who are employed by the LiveViewStudio or are under contract to perform a service on behalf of one of the parties.

  – Personal Data: any information that directly, indirectly, or in connection with other information — including a personal identification number — allows for the identification or identifiability of a natural person.

  – Third-party service: refers to advertisers, contest sponsors, promotional and marketing partners, and others who provide our content or whose products or services we think may interest you.

  – You: a person or entity that is using Holograd Services 

Information We Collect

Camera and TrueDepth API

Our Apps are intended to create a unique augmented reality user experience using image image/3D and facial recognition technologies. To offer Holograd experience through face filters and video effects fitting the contours of Your face, modifying the size and shape of facial features and following facial movements we have to distinguish patterns of shape and form that compose a digital image of a still or moving face.

We will ask for Your separate permissions to enable Your camera. If You change Your mind, You will be able to revoke the given permission any time afterward by changing settings on Your Device or by e-mailing your request to apps@liveviewstudio.com. However, please note that rejecting or switching off this permission will effect its full functionality. However, all images taken by your mobile phone camera shall be processed solely on your device and shall not be sent to our servers, i.e. we do not have access to such images (we will not collect, share or store them).

We use TrueDepth API technologies (ARKit, with automatic estimation of the real-world directional lighting environment) to create AR effects within the App. The only use of this information is to provide valuable user features. None of the information collected by the TrueDepth API ever leaves the user’s device. We do not share information with third parties, do not store or process in any other way the data which we accessed and used via TrueDepth API. For more information about TrueDepth API technologies, you may visit https://support.apple.com/en-us/HT208108.

GPS Location

To offer a more accurate augmented reality experience, the app may collect and use your GPS location data. This information is only used within the app and is not shared or disclosed to third parties.

Google Analytics

Holograd uses Google Analytics to collect and analyze data about how users interact with the app. This information is used to improve the app’s functionality and user experience. Google Analytics may collect information such as device information, IP address, and app usage data. Please refer to Google’s Privacy Policy for more details on how Google Analytics handles data.

How Do We Use The Information We Collect?

Any of the information we collect from you may be used in one of the following ways:

– To provide better and more accurate experience

– To improve our app (we continually strive to improve our app offerings based on the information and feedback we receive from you)

We do not use, collect, or disclose this data for any other purpose.

Do we share the information we collect with third parties?

We may engage trusted third party service providers to perform functions and provide services to us, such as hosting and maintaining our servers and the app, database storage and management. 

We may share portions of our log file data, including IP addresses, for analytics purposes with third parties such as web analytics partners, application developers, and ad networks. If your IP address is shared, it may be used to estimate general location and other technographics such as connection speed, whether you have visited the app in a shared location, and type of the device used to visit the app. They may aggregate information about our advertising and what you see on the app and then provide auditing, research and reporting for us and our advertisers. 

We may information to government or law enforcement officials or private parties as we, in our sole discretion, believe necessary or appropriate in order to respond to claims, legal process (including subpoenas), to protect our rights and interests or those of a third party, the safety of the public or any person, to prevent or stop any illegal, unethical, or legally actionable activity, or to otherwise comply with applicable court orders, laws, rules and regulations. 

Could my information be transferred to other countries?

The LiveViewStudio is incorporated in Serbia. Information collected via our app, through direct interactions with you, or from use of our help services may be transferred from time to time to our offices or personnel, or to third parties, located throughout the world, and may be viewed and hosted anywhere in the world, including countries that may not have laws of general applicability regulating the use and transfer of such data. To the fullest extent allowed by applicable law, by using any of the above, you voluntarily consent to the trans-border transfer and hosting of such information.

Is the information collected through the Holograd Service secure?

We take precautions to protect the security of your information. We have physical, electronic, and managerial procedures to help safeguard, prevent unauthorized access, maintain data security, and correctly use your information. However, neither people nor security systems are foolproof, including encryption systems. In addition, people can commit intentional crimes, make mistakes or fail to follow policies. Therefore, while we use reasonable efforts to protect your personal information, we cannot guarantee its absolute security. If applicable law imposes any non-disclaimable duty to protect your personal information, you agree that intentional misconduct will be the standards used to measure our compliance with that duty.

Affiliates

We may disclose information (including personal information) about you to our Corporate Affiliates. For purposes of this Privacy Policy, “Corporate Affiliate” means any person or entity which directly or indirectly controls, is controlled by or is under common control with Museum of Makeup, whether by ownership or otherwise. Any information relating to you that we provide to our Corporate Affiliates will be treated by those Corporate Affiliates in accordance with the terms of this Privacy Policy.

Governing Law

This Privacy Policy is governed by the laws of Serbia without regard to its conflict of laws provision. You consent to the exclusive jurisdiction of the courts in connection with any action or dispute arising between the parties under or in connection with this Privacy Policy except for those individuals who may have rights to make claims under Privacy Shield, or the Swiss-US framework.

The laws of Serbia, excluding its conflicts of law rules, shall govern this Agreement and your use of the app. Your use of the app may also be subject to other local, state, national, or international laws.

By using the Holograd or contacting us directly, you signify your acceptance of this Privacy Policy. If you do not agree to this Privacy Policy, you should not use our services. Continued use of the Holograd app, direct engagement with us, or following the posting of changes to this Privacy Policy that do not significantly affect the use or disclosure of your personal information will mean that you accept those changes.

Your Consent

We’ve updated our Privacy Policy to provide you with complete transparency into what is being set when you use our app and how it’s being used. By using our app you hereby consent to our Privacy Policy and agree to its terms.

platform, is subject to that website’s own rules and policies. Such third parties may use their own cookies or other methods to collect information about you.

Kids’ Privacy

We do not address anyone under the age of 13. We do not knowingly collect personally identifiable information from anyone under the age of 13. If You are a parent or guardian and You are aware that Your child has provided Us with Personal Data, please contact Us. If We become aware that We have collected Personal Data from anyone under the age of 13 without verification of parental consent, We take steps to remove that information from Our servers.

Changes To Our Privacy Policy

We may change our Service and policies, and we may need to make changes to this Privacy Policy so that they accurately reflect our Service and policies. Unless otherwise required by law, we will notify you (for example, through our Service) before we make changes to this Privacy Policy and give you an opportunity to review them before they go into effect. Then, if you continue to use the Service, you will be bound by the updated Privacy Policy. If you do not want to agree to this or any updated Privacy Policy, you can delete your account.

Third-Party Services

We may display, include or make available third-party content (including data, information, applications and other products services) or provide links to third-party websites or services (“Third- Party Services”).

You acknowledge and agree that LiveViewStudio shall not be responsible for any Third-Party Services, including their accuracy, completeness, timeliness, validity, copyright compliance, legality, decency, quality or any other aspect thereof. LiveViewStudio does not assume and shall not have any liability or responsibility to you or any other person or entity for any Third-Party Services.

Third-Party Services and links thereto are provided solely as a convenience to you and you access and use them entirely at your own risk and subject to such third parties’ terms and conditions.

Contact Us

Don’t hesitate to contact us if you have any questions.

Via Email:  apps@liveviewstudio.com