U okviru izložbe Putevi hrane, osmislili smo i realizovali interaktivnu instalaciju koja predstavlja dekonstruisanu slavsku trpezu. Pomoću AR aplikacije i smart telefona posetioci su imali priliku da na izloženim eksponatima otkriju multimedijalnu nadgradnju i virtuelne legende u proširenoj stvarnosti. Najveće interesovanje izazvali su Slavski kolač, koji aktivira tonski zapis i “objašnjava” značenje Slave, kao i viljuška koja “svedoči” o susretu Stefana Nemanje i Fridriha Barbarose. Oval, lopar, tanjir i poklopac su kroz video zapise predstavili neke od običaja karakterističnih za srpsku kuhinju, dok je u drugom delu postavke animirani zdravičar posetioce pozdravljao sa zdravicom rakiji.

Production:
LiveViewStudio
Concept, AD, IxD:
Marko Todorovic
Jana Rodic
Production Date:
November 2014
Exhibition Site:
Cultural Center of Serbia, Paris
Ethnographic Museum, Belgrade
Serbian Pavilion, Expo 2015, Milan
Client:
Ethnographic Museum

 

Za Jugoslovensku Kinoteku smo, u okviru izložbe “Srbi na filmu u Prvom svetskom ratu”, kreirali augmented reality mapu. Mapa predstavlja sedam lokacija na kojima su nastali filmski zapisi o značajnim događajima u Prvom svetskom ratu. Lokacije su obeležene fotografijama iz filmova koje (pomoću AR aplikacije za smart telefone) služe kao markeri za aktivaciju filmskih zapisa u proširenoj stvarnosti.

Production:
LiveViewStudio
Concept, AD, IxD:
Marko Todorovic
Production Date:
May 2014
Exhibition Site:
Yugoslav Film Archive, Belgrade
Client:
Yugoslav Film Archive

 

We developed design and augmented reality experience for exhibition dedicated to famous Serbian poet Milos Crnjanski.

Production:
LiveViewStudio
Concept, AD, IxD:
Marko Todorovic
Production Date:
September 2014
Exhibition Site:
Cultural Center of Serbia, Paris
Client:
National Library of Serbia

 

Za Vojni muzej u Beogradu smo realizovali multimedijalnu nadgradnju eksponata u proširenoj stvarnosti …

Production:
LiveViewStudio
IxD:
Marko Todorovic
Production Date:
October 2015
Exhibition Site:
Military Museum, Belgrade
Client:
Military Museum, Belgrade

TVC and images produced for Schweppes Mixing campaign …

Production: LiveViewStudio
Photography / CGI: Marko Todorovic
Production Date: January 2014
Agency: McCann
Client: Schweppes

Production: LiveViewStudio
Director: Marko Todorovic
Production Date: January 2014
Agency: McCann
Client: Schweppes

Series of images produced for Coca Cola as a part of global Coca Cola Mixing campaign …

Production: LiveViewStudio
Photography / CGI: Marko Todorovic 
Production Date: July 2015
Agency: Mars
Client: Coca Cola

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Production: LiveViewStudio
Director: Marko Todorovic
Production Date: January 2014
Agency: McCann
Client: Cappy

Photography: Marko Todorovic

 

 

Production: LiveViewStudio
Director: Marko Todorovic
Production Date: February 2014
Agency: McCann
Client: Cappy

 

Atmosphere at Adriatic Luxury Hotels captured on images created through different project over last couple years …

Production: LiveViewStudio
Photography: Marko Todorovic
Client: Adriatic Luxury Hotels

Financed by EU Commission, the project “TECHCOOLTOUR: Augmented Reality for Roman and Byzantine itineraries” aims to promote two historical trans-national EU cultural routes exploiting developed ICT tools and exploring new media potential in presentation of historical heritage.

The Techcooltour cross media platform represents an innovative approach that brings together traditional and new media in presentation of archeological sites, bridging the gap between physical and digital in order to enable memorable, interactive and novel experience to the visitors.

Retracing the history of influences, objectives and developments of two great empires Roman and Byzantine, which shaped the cultural landscape of Europe, the project aims at defining a common thread that links places and regions and helps represent the richness and uniqueness of European cultural identity.

Mobile app. Techcooltour, enables the visitors to use their mobile phones as pocket sized screens through which surrounding spaces become stages for extra information. Depending on their location users may find information on 40 archeological locations, spread over 4 countries layered over the camera live-view and access additional information such as images, stories and routes to the sites. The information on locations, available through Augmented Reality view reinforces the idea of wider context within each of the sites should be understood, and thus appreciated.

Twelve archeological location are marked with interactive info boards that act as markers for augmented reality content, such as 3d reconstructions, videos, virtual guides, 360 degree panoramas and so on. The 12 archeological sites themselves, and the interpretative AR layers are specifically chosen to clearly communicate the advantages AR introduces in different contexts.

 

Interactive experience is further extended through interactive brochures and map, and also website offering in depth information on more then 40 historical sites.

Home page map is a symbolic presentation of the Augmented Reality use in promotion of cultural heritage. Go to www.techcooltour.com, drag the phone illustration over the pins and discover additional information on Roman or Byzantine sites and corresponding interactive inboards …

Within the last part of the project we also developed app for augmented reality glasses.

The project was featured at:
AWE (Automotive and Tourism) – Santa Clara, California (June 2013)
6th International Congress Cultural Heritage – Athens, Greece (October 2013)
Digital Heritage Expo – Marseille, France (October 2013)
Museums and Web – Hong Kong, China (December 2013)
…

Production:
LiveViewStudio
Concept:
Marko Todorovic, Jana Rodic
AD, IxD:
Marko Todorovic
Production Date:
2012 / 2013
Exhibition Sites:
Belgrade, Rijeka, Venice …
Project Phases:
Planning, realisation and operation
Project Duration:
12 months
Partners:
Union Camere del Veneto
Regione Veneto
LiveViewStudio
City of Rijeka
Archeological Museum of Istria
Museums and Galleries Ljubljana
Slovenian Chamber of Commerce
City of Rovinj
Urban Development Center
Marco Polo
Client:
EU Commission

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