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Work Tagged ‘Graphic Design’

… en danger

The exhibition dedicated to Serbian cultural heritage sites inscribed on the UNESCO List of World Heritage in Danger—the monasteries of Dečani, Gračanica, and the Patriarchate of Peć, as well as the Church of the Virgin of Ljeviša in Prizren—was held at the UNESCO headquarters to mark the 20th anniversary of the inclusion of the Visoki Dečani Monastery on the UNESCO World Heritage List, recognizing its outstanding universal value.

Изложба посвећена српским културним добрима са Листе светске баштине у опасности – манастирима Дечани, Грачаница и Пећка патријаршија, као и цркви Богородице Љевишке у Призрену, одржана је у седишту УНЕСКО поводом обележавања 20 година од уписа манастира Високи Дечани на Листу светске баштине културних добара од изузетног значаја за човечанство.

Blending visual arts and technology, the exhibition offers a transmedia exploration of cultural history, serving as a compelling metaphor for the delicate balance between the physical and spiritual realms. By inviting visitors to interact with digitally enhanced exhibits, featuring figurative representations of architecture and wall paintings, the exhibition fosters a deeper understanding of both the significance and the current endangered status of these four cultural and historical landmarks.

Кроз спој визуелне уметности и савремене технологије креирали смо трансмедијално истраживање културне историје као својеврсну метафору деликатне равнотеже између физичке и духовне стварности. Уводеђи посетиоце изложбе у интеракцију са дигитално обогаћеним експонатима који представљају стилизовану спољашњост и унутрашњост, односно архитектуру и зидно сликарство, створили смо специфичну везу са циљем бољег разумевања значаја, као и тренутног стања угрожености четири културно историјска добра …

Through a subtle design intervention, the columns of Hall Ségur were transformed into abstract representations of birds, carrying scrolls that prominently displayed important historical document, the Dečani charters.

Positioned below the scroll, floor pedestals showcased monasteries architecture using point cloud particle animations. This technique transformed physical structures into ethereal, light-based representations, evoking the spirituality and vulnerability of these sites. The intersection of tangible and digital realms invited visitors to engage deeply with the monasteries’ histories in an innovative and reflective format.

Vertical structures echoing the architectural elements of the monasteries were positioned between the columns. These structures acted as portals to XR experiences and multimedia content, providing depth to the narrative and allowing visitors to explore the artistic, cultural, and political intricacies of these sacred sites.

Monolithic LED displays highlighted additional aspects of the monasteries’ heritage. One created the illusion of a display case with animations of patrons’ coins, while the other featured a stylized sarcophagus, emphasizing the monasteries as the burial sites of Serbian kings and archbishops.

Following its presentation at UNESCO, the exhibition was also set up at the Cultural Center of Serbia in Paris.

Production:
LiveViewStudio
Concept / Exhibition Design:
Marko Todorovic
Project Duration:
3 months
Exhibition Site:
Hall Ségur, UNESCO, Paris
Client:
Ministry of Culture, Serbia

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Glagolitic IxBook

Za buduću stalnu postavku Istorijskog muzeja Srbije realizovali smo interaktivnu knjigu posvećenu tragovima srpske pismenosti i glagoljice u manastiru Svete Ekaterine na Sinaju …

We created an interactive book dedicated to the traces of Serbian literacy and Glagolitic script in the monastery of St. Catherine in Sinai…

LiveViewStudio’s interactive books present a novel media experience that combines haptic and virtual elements. The concept is both simple and innovative: physical books with pages that can be turned, accompanied by simultaneous virtual animations, vivid images, and dynamic content triggered by the touch of a finger. This amalgamation of analog and digital on the pages of the books creates a captivating and enchanting encounter that has captured the interest of visitors of various ages and has opened new possibilities of interactive storytelling. 

The multimedia-enriched book, showcased at the Historical Museum of Serbia, effectively render the heritage tangible, appealing to all the senses of the readers. The interaction with these books is a seamless and immersive experience as readers engage with the content by simply turning and touching the pages. The approach preserves the authenticity of the original physical book while simultaneously transcending traditional methods of digital reproduction. The elaborate supporting technology intentionally remains in the background – hidden inside the ceiling and concealed in the pedestal beneath the book. In this way, the Glagolitic script continues to hold its historical significance and cultural relevance, converging harmoniously with the digital world of the 21st century.

The integration of haptic interactivity opens up new possibilities for storytelling. Through touch, readers can delve deeper into the narrative, enhancing the overall content delivery. The more engaging the interaction with the intelligent object becomes, the more captivating the conveyed content becomes.

While interactive books may never become mass-produced commodities due to their intricate and unique nature, they hold tremendous promise in the realm of education, cultural preservation, and engaging storytelling. The power of touch, combined with IoT, redefines the boundaries of print, offering a truly remarkable and unforgettable experience answering the need of new audiences across ages, themes, and subjects.

Production:
LiveViewStudio
Concept, AD, IxD:
Marko Todorovic
Exhibition Site:
Historical Museum of Serbia

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Budva Monasteries

U saradnji sa JU Muzeji i galerije Budve, a pod pokroviteljstvom Turističke organizacije Budve, realizovali smo izložbu Budvanski manastiri na raskršću milenijuma, čiji su autori Marko Kentera i mr Lucija Đurašković …

Tokom procesa realizacije osmislili smo i kreirali raznovrsne elemente postavke. Pored klasičnih i 360 fotografskih / video snimaka proizvedenih za potrebe različitih segmenata projekta, tradicionalnim tehnikama su naslikani murali, odnosno ilustracije koje predstavljaju stilizaciju manastirskih objekata, tlocrta i pejzaža sa karakterističnim motivima.  Originalne ikone u okviru postavke su uklopljene u apstraktnu linijsku predstavu perspektive koja je dizajnirana kao vizuelna metafora savremenosti, dok su od reprodukcija fragmenata fresaka kroz geometrijske forme naglašeni detalji i oblikovane zidne kompozicije sa ciljem stvaranja novog vizuelnog doživljaja.
Najveću specifičnost ove izložbe svakako predstavlja dodatni sadržaj koji posetioci, pomoću aplikacije Holograd, otkrivaju u proširenoj i virtuelnoj stvarnosti. Praktično svi eksponati su digitalno obogaćeni i pretvoreni u svojevrsne nosače informacija koji pružaju mogućnost multimedijalne komunikacije sa posmatračem …

Promotivni materijali su takođe digitalno obogaćeni, dok brošura izložbe, pored interaktivnih korica, sadrži i ručno izrađen keramički element koji predstavlja postament za animaciju konstruisanja odnosno izrastanja karakteristične arhitektonske forme u proširenoj stvarnosti, kao i mogućnost sagledavanja unutrašnjosti crkve u virtuelnoj stvarnosti.

Production:
LiveViewStudio
Concept, Exhibition Design, AD, IxD:
Marko Todorovic
Project Duration:
3 months
Exhibition Site:
“Jovo Ivanovic” Modern Gallery, Budva
“Marko Krstov Gregovic” Gallery, Petrovac
Opening:
June 2023

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Studenica

The exhibition titled ‘Spiritual and Cultural Heritage of Studenica Monastery – Past, Perseverance, Contemporaneity’, which the Serbian Academy of Sciences and Arts had prepared in cooperation with the Monastery of Studenica and LiveViewStudio, opened at the SASA Gallery, on Friday, 13 December 2019.
This scientific and expert project also marks a major jubilee of 800 years of autocephaly of the Serbian Orthodox Church. The goal of the exhibition is to create an interactive, contemporary presentation of the Monastery of Studenica by combining authentic artefacts and conventional exhibits with new technologies and digital installations. The current exhibition set up encompasses a modern approach and the use of cutting edge electronic equipment which makes all segments of the monastery’s complex, architecture, paintings, treasury, as well as the new findings of numerous researchers easily comprehensible to the widest range of visitors.
The curator of the exhibition and the catalogue editor is SASA Corresponding Member Miodrag Marković, while Marko Todorović completed both the design of the exhibition and interactive design.

Digital_Studenica

Production:
LiveViewStudio
Concept, Exhibition Design, AD, IxD:
Marko Todorovic
Exhibition Site:
SASA Gallery
Project Duration:
6 months
Opening:
13 December 2019
Exhibition Duration:
3 months
Client:
Serbian Academy of Sciences and Arts

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Bući Bući

Za Next Bući Bući sokiće smo, u saradnji sa agencijom McCann, realizovali augmented reality avanturu. Razvili smo aplikaciju za iOS / Android i kreirali koncept i sadržaj za interaktivne scene u proširenoj stvarnosti koje je moguće otkriti upotrebom ambalaže na stranicama knjige …

Production: LiveViewStudio
Production Date: June 2019
Agency: McCann
Client: Next

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