Blog

Work Tagged ‘Directing’

Pupin

Exhibition “Pupin / From Physical to Spiritual Reality” represents the biggest overview of Michael Pupin’s life and work. For the first time, interactive new media solutions (using augmented reality, virtual reality, motion tracking, voice recognition …) were implemented at this scale; Conceived, designed, and implemented by LiveViewStudio, with a unique combination of physical and virtual elements, Pupin’s life and science work could be explored in new, educative and fun way.

Za Istorijski muzej Srbije smo kreirali izložbu “Pupin / Od fizičke ka duhovnoj realnosti” koja predstavlja sveobuhvatni pregled života i dela Mihajla Pupina. Dizajn izložbe, sa brojnim interaktivnim instalacijama, razvili smo sa idejom da posetioce pretvorimo u aktivne učesnike postavke koji kroz inovativna rešenja upoznaju ne samo značajne pronalaske i dela iz prošlosti već i uzbudljive tehnologije budućnosti.

_

Our aim was to create an edutainment experience turning passive observers into active participants, that in addition to communicating the subject of exhibition introduces the visitor to new and exciting technologies and media of the future …

_

Turning a page of a giant book, a visual metaphor of his most important literary works, triggers the appearance of animated Michael Pupin and his welcome words …

Interaktivna prostorna instalacija realizovana u okviru izložbe “PUPIN / Od fizičke ka duhovnoj realnosti”.
Okretanjem lista gigantske knjige, koja predstavlja vizuelnu metaforu njegovog najznačajnijeg književnog dela, posetioci aktiviraju uvodnu reč Mihajla Pupina u proširenoj stvarnosti …

_

Numerous exhibits through out the exhibition are overlaid with digital content. By pointing their phone at the window of designed house, visitors can trigger 360 VR/AR experience of his childhood home, or a village church where he was baptized – triggered by the exhibited book.
Additionally, images and other exhibits throughout exhibition space, are overlaid with interesting stories from Pupin’s life told by highend digital reconstruction of Michale Pupin  …

Augmented Reality aplikacija za IOS i Android, realizovana u okviru izložbe “PUPIN / Od fizičke ka duhovnoj realnosti”.
U okviru postavke su izloženi brojni eksponati sa digitalnom nadgradnjom u proširenoj stvarnosti. Pomoću AR aplikacije Pupin, posetioci imaju mogućnost da kroz prozor stilizovane kuće aktiviraju 360 AR/VR i upoznaju njegovu rodnu kuću, kao i crkvu u kojoj je kršten (preko krštenice izložene u vitrini), čuju reči njegove make itd. Takođe, na brojnim fotografijama i drugim eksponatima je moguće otkriti vernu digitalnu rekonstrukciju i animaciju Mihajla Pupina sa zanimljivim pričama iz različitih perioda njegovog života …

_

Interactive space installation symbolizes Pupin’s arrival to America on a migrant ship Westphalia and his first encounter with New York.
Using motion sensor, the large scale projection mapped over the New York backdrop is activated by user’s movement …

Interaktivna prostorna instalacija realizovana u okviru izložbe “PUPIN / Od fizičke ka duhovnoj realnosti”.
Instalacija simbolizuje putovanje Mihajla Pupina brodom Westphalia i prvi susret sa New Yorkom. Posetioci imaju mogućnost da se popnu na stilizovani brod i svojim fizičkim prisustvom aktiviraju mapiranu projekciju …

_

X-ray installation presents the scientist’s contribution in medical application of X-ray. Using kinect sensor the 3d model of skeleton is adjusted to user movement. Additionally, users can trigger audio guides by pressing buttons …

Interaktivna prostorna instalacija realizovana u okviru izložbe “PUPIN / Od fizičke ka duhovnoj realnosti”.
Pomoću “motion tracking” tehnologije, koja posetiocima omogućava da svojim pokretima pomeraju skelet i aktiviraju audio legendu, instalacija na simboličan način predstavlja doprinos Mihajla Pupina praktičnoj primeni X zraka …

_

Pupinisation is an interactive space installation dedicated to his work in telecommunication that brought revolution in long distance telephony. The setup uses an old 1900 phone, where we integrated microphone and speaker, and large scale projection. When user is detected, the phone rings, and the user is invited to say something. Using speech api, the spoken words are integrated in animation in real time and projected on large scale screen. The aim was to visually interpret the scientific contribution to long distance telephony …

Interaktivne prostorne instalacije realizovane u okviru izložbe “PUPIN / Od fizičke ka duhovnoj realnosti”.
Segment postavke koji predstavlja Pupinov kalem, kao njegov najpoznatiji pronalazak, sastoji se od nekoliko interaktivnih instalacija.
Augmented reality maketa sa britvom zabodenom u komad zemlje omogućava da, uz pomoć aplikacije, čujete priču iz detinjstva kao inspiraciju i prva saznanja na temu prostiranja zvučnih talasa.
Najveća interaktivna prostorna instalacija simbolički predstavlja praktičnu primenu Pupinovog kalema odnosno mogućnost prenosa telefonskog signala na velike udaljenosti. Telefon sa početka 20. veka će reagovati na vaše prisustvo, a zatim ćete imati mogućnost da vidite kako vaše reči putuju …
Druga AR instalacija, kroz animaciju Mihajla Pupina, predstavlja njegove reči i razmišljanja vezana za ovaj značajni pronalazak …

_

Using augmented reality glasses, visitors can discover the meaning of illustrated patents and the significance Pupin’s mathematical work had for different inventions throughout the 20th century …

Interaktivna prostorna instalacija realizovana u okviru izložbe “PUPIN / Od fizičke ka duhovnoj realnosti”.
Posetioci imaju mogućnost da, upotrebom Augmented Reality naočara, otkriju šta predstavljaju ilustrovani patenti i koji značajni pronalasci su, kasnije u toku 20. veka, nastali kao rezultat Pupinovih matematičkih dokaza …

_

Within the segment dedicated to Pupin’s work at Columbia University, visitors have the opportunity to attend a lecture by Professor Pupin in augmented reality, as well as to meet its most important students. The projection on a specially constructed canvas, represent an press archive of Mihajlo Pupin …

Interaktivna prostorna instalacija, realizovana u okviru izložbe “PUPIN / Od fizičke ka duhovnoj realnosti”.
U okviru segmenta postavke koji predstavlja Pupinov rad na Kolumbija univerzitetu, posetioci imaju mogućnost da prisustvuju predavanju profesora Pupina u proširenoj stvarnosti, kao i da upoznaju njegove najznačajnije učenike. Projekcija na konstrukciji sa platnom predstavlja arhivu štampanih medija u kojima se pojavljivao Mihajlo Pupin …

_

Using motion tracking and hand gesture technology the installations reperesenting Pupin’s literary work, allows users to flip the book pages just by waving their hand …

Interaktivna prostorna instalacija realizovana u okviru izložbe “PUPIN / Od fizičke ka duhovnoj realnosti”.
Pomoću “motion tracking” tehnologije, koja posetiocima omogućava da pokretom ruke listaju stranice knjige, instalacija predstavlja najznačajnija književna dela Mihajla Pupina …

_

Augmented reality periscope and a short animated movie are part of the segment dealing with Pupin’s national engagement and his scientific work for US army during WWI …

Augmented Reality periskop i kratki animirani film realizovan u okviru izložbe “PUPIN / Od fizičke ka duhovnoj realnosti”.
U okviru segmenta postavke koji se odnosi na Prvi svetski rat predstavljen je Pupinov nacionalni angažman kao i naučni rad za američku vojsku …

_

Stars is an installation where a swing is used to create a large interactive starry sky. The swinging triggers animation where Pupin’s portrait is constructed followed with voice over with his thoughts …

Interaktivna prostorna instalacija realizovana u okviru izložbe “PUPIN / Od fizičke ka duhovnoj realnosti”.
Pupinove misli predstavljene kroz interaktivnu instalaciju sa ljuljaskom i projekcijom Kosmosa. Posetioci ljuljanjem aktiviraju eksploziju zvezde i animaciju Pupinovog lika …

_

Augmented reality game, introducing visitors to Banatske Shore – a local game similar to baseball …

Interaktivna prostorna instalacija realizovana u okviru izložbe “PUPIN / Od fizičke ka duhovnoj realnosti”.
Augmented reality igrica posetioce upoznaje sa igrom koja se zove Banatske šore …

_

Catalogue pages are enriched/overlayed with additional multimedia content that can be discovered with Pupin app …

Interaktivna monografija realizovana u okviru izložbe “PUPIN / Od fizičke ka duhovnoj realnosti”.
Stranice monografije obogaćene su digitalnim sadržajem koji je moguće otkriti pomoću aplikacije Pupin u proširenoj stvarnosti …

_

Production:
LiveViewStudio
Concept, Exhibition Design, AD, IxD:
Marko Todorovic
Exhibition Site:
Historical Museum of Serbia, Belgrade
Project Phases:
Planning, realisation and operation
Project Duration:
9 months
Opening:
24 September 2015
Exhibition Duration:
16 months
Exhibition Area:
2000 m²
Client:
Historical Musem of Serbia

SaveSave

SaveSave

SaveSave

Continue Reading

Schweppes Mixing

TVC and images produced for Schweppes Mixing campaign …

Production: LiveViewStudio
Photography / CGI:
Marko Todorovic
Production Date: January 2014
Agency: McCann
Client: Schweppes

Production: LiveViewStudio
Director:
Marko Todorovic
Production Date: January 2014
Agency: McCann
Client: Schweppes

Series of images produced for Coca Cola as a part of global Coca Cola Mixing campaign …

Production: LiveViewStudio
Photography / CGI:
Marko Todorovic 
Production Date: July 2015
Agency:
Mars
Client:
Coca Cola

SaveSave

Continue Reading

Cappy TV Tag

Production: LiveViewStudio
Director: Marko Todorovic
Production Date: January 2014
Agency: McCann
Client: Cappy

Photography: Marko Todorovic

 

 

Production: LiveViewStudio
Director: Marko Todorovic
Production Date: February 2014
Agency: McCann
Client: Cappy

 

Continue Reading

Techcooltour

Financed by EU Commission, the project “TECHCOOLTOUR: Augmented Reality for Roman and Byzantine itineraries” aims to promote two historical trans-national EU cultural routes exploiting developed ICT tools and exploring new media potential in presentation of historical heritage.

The Techcooltour cross media platform represents an innovative approach that brings together traditional and new media in presentation of archeological sites, bridging the gap between physical and digital in order to enable memorable, interactive and novel experience to the visitors.

Retracing the history of influences, objectives and developments of two great empires Roman and Byzantine, which shaped the cultural landscape of Europe, the project aims at defining a common thread that links places and regions and helps represent the richness and uniqueness of European cultural identity.

Mobile app. Techcooltour, enables the visitors to use their mobile phones as pocket sized screens through which surrounding spaces become stages for extra information. Depending on their location users may find information on 40 archeological locations, spread over 4 countries layered over the camera live-view and access additional information such as images, stories and routes to the sites. The information on locations, available through Augmented Reality view reinforces the idea of wider context within each of the sites should be understood, and thus appreciated.

Twelve archeological location are marked with interactive info boards that act as markers for augmented reality content, such as 3d reconstructions, videos, virtual guides, 360 degree panoramas and so on. The 12 archeological sites themselves, and the interpretative AR layers are specifically chosen to clearly communicate the advantages AR introduces in different contexts.

 

Interactive experience is further extended through interactive brochures and map, and also website offering in depth information on more then 40 historical sites.

Home page map is a symbolic presentation of the Augmented Reality use in promotion of cultural heritage. Go to www.techcooltour.com, drag the phone illustration over the pins and discover additional information on Roman or Byzantine sites and corresponding interactive inboards …

Within the last part of the project we also developed app for augmented reality glasses.

The project was featured at:
AWE (Automotive and Tourism) – Santa Clara, California (June 2013)
6th International Congress Cultural Heritage – Athens, Greece (October 2013)
Digital Heritage Expo – Marseille, France (October 2013)
Museums and Web – Hong Kong, China (December 2013)

tct

Production:
LiveViewStudio
Concept:
Marko Todorovic, Jana Rodic
AD, IxD:
Marko Todorovic
Production Date:
2012 / 2013
Exhibition Sites:
Belgrade, Rijeka, Venice …
Project Phases:
Planning, realisation and operation
Project Duration:
12 months
Partners:
Union Camere del Veneto
Regione Veneto
LiveViewStudio
City of Rijeka
Archeological Museum of Istria
Museums and Galleries Ljubljana
Slovenian Chamber of Commerce
City of Rovinj
Urban Development Center
Marco Polo
Client:
EU Commission

SaveSave

Continue Reading

Augmented Reality Packaging

We developed interactive packaging design for new frozen food line. Augmented reality app for iOS / Android devices enables users to discover inspiring video recipes layered over the packages …

As a part of the project we also produced beautifully shot videos introducing specially chosen recipes for each of the frozen fruits products …

Production: LiveViewStudio
Concept, AD, Photography, IxD: Marko Todorovic
Production Date: December 2013
Client: ITM

SaveSave

SaveSave

SaveSave

SaveSave

Continue Reading