Production: LiveViewStudio
Director: Marko Todorovic
Production Date: January 2014
Agency: McCann
Client: Cappy
Photography: Marko Todorovic
Production: LiveViewStudio
Director: Marko Todorovic
Production Date: February 2014
Agency: McCann
Client: Cappy
Atmosphere at Adriatic Luxury Hotels captured on images created through different project over last couple years …
Production: LiveViewStudio
Photography: Marko Todorovic
Client: Adriatic Luxury Hotels
Financed by EU Commission, the project “TECHCOOLTOUR: Augmented Reality for Roman and Byzantine itineraries” aims to promote two historical trans-national EU cultural routes exploiting developed ICT tools and exploring new media potential in presentation of historical heritage.
The Techcooltour cross media platform represents an innovative approach that brings together traditional and new media in presentation of archeological sites, bridging the gap between physical and digital in order to enable memorable, interactive and novel experience to the visitors.
Retracing the history of influences, objectives and developments of two great empires Roman and Byzantine, which shaped the cultural landscape of Europe, the project aims at defining a common thread that links places and regions and helps represent the richness and uniqueness of European cultural identity.
Mobile app. Techcooltour, enables the visitors to use their mobile phones as pocket sized screens through which surrounding spaces become stages for extra information. Depending on their location users may find information on 40 archeological locations, spread over 4 countries layered over the camera live-view and access additional information such as images, stories and routes to the sites. The information on locations, available through Augmented Reality view reinforces the idea of wider context within each of the sites should be understood, and thus appreciated.
Twelve archeological location are marked with interactive info boards that act as markers for augmented reality content, such as 3d reconstructions, videos, virtual guides, 360 degree panoramas and so on. The 12 archeological sites themselves, and the interpretative AR layers are specifically chosen to clearly communicate the advantages AR introduces in different contexts.
Interactive experience is further extended through interactive brochures and map, and also website offering in depth information on more then 40 historical sites.
Home page map is a symbolic presentation of the Augmented Reality use in promotion of cultural heritage. Go to www.techcooltour.com, drag the phone illustration over the pins and discover additional information on Roman or Byzantine sites and corresponding interactive inboards …
Within the last part of the project we also developed app for augmented reality glasses.
The project was featured at:
AWE (Automotive and Tourism) – Santa Clara, California (June 2013)
6th International Congress Cultural Heritage – Athens, Greece (October 2013)
Digital Heritage Expo – Marseille, France (October 2013)
Museums and Web – Hong Kong, China (December 2013)
…
Production:
LiveViewStudio
Concept:
Marko Todorovic, Jana Rodic
AD, IxD:
Marko Todorovic
Production Date:
2012 / 2013
Exhibition Sites:
Belgrade, Rijeka, Venice …
Project Phases:
Planning, realisation and operation
Project Duration:
12 months
Partners:
Union Camere del Veneto
Regione Veneto
LiveViewStudio
City of Rijeka
Archeological Museum of Istria
Museums and Galleries Ljubljana
Slovenian Chamber of Commerce
City of Rovinj
Urban Development Center
Marco Polo
Client:
EU Commission
We developed interactive packaging design for new frozen food line. Augmented reality app for iOS / Android devices enables users to discover inspiring video recipes layered over the packages …
As a part of the project we also produced beautifully shot videos introducing specially chosen recipes for each of the frozen fruits products …
Production: LiveViewStudio
Concept, AD, Photography, IxD: Marko Todorovic
Production Date: December 2013
Client: ITM
Izmedju 2011. i 2013. godine realizovali smo brojne AR projekte …
Knjaz Milos App / Augmented Reality Game
Početkom 2012. godine smo razvili augmented reality igricu za mineralnu vodu Knjaz Miloš. Na flaši je, pomoću aplikacije za iOS i Android, bilo moguće aktivirati igricu u proširenoj stvarnosti …
Production:
LiveViewStudio
IxD:
Marko Todorovic
Production Date:
2012
Agency:
Communis DDB
Client:
Knjaz Milos
Cisco Expo 2012 / Augmented Reality Hostess
Za Cisco Expo 2012 smo realizovali AR aplikaciju pomoću koje su posetioci dobijali korisne informacije u proširenoj stvarnosti.
Production:
LiveViewStudio
IxD:
Marko Todorovic
Production Date:
2012
Agency:
Grey
Client:
Cisco
Augmented Reality Cube Puzzle / Interaktivna prostorna instalacija realizovana 2012. godine za postavku Dečijeg muzeja / Muzej nauke i tehnike Beograd
Production:
LiveViewStudio
Concept, IxD:
Marko Todorovic
Jana Rodic
Production Date:
2012
Client:
Museum of Science and Technology Belgrade
Augmented Reality Giant Book / Sharjah Children’s Reading Festival 2012
Production:
LiveViewStudio
IxD:
Marko Todorovic
Production Date:
2012
Client:
Sharjah Children’s Reading Festival
Augmented Reality presentation / TedxYouth Belgrade 2011
Production:
LiveViewStudio
IxD:
Marko Todorovic
Production Date:
2011
Augmented Reality video wall / Sensation party 2011
Production:
LiveViewStudio
IxD:
Marko Todorovic
Production Date:
2011
Agency:
Grey
Client:
Telenor