Augmented Reality Packaging

We developed interactive packaging design for new frozen food line. Augmented reality app for iOS / Android devices enables users to discover inspiring video recipes layered over the packages …

As a part of the project we also produced beautifully shot videos introducing specially chosen recipes for each of the frozen fruits products …

Production: LiveViewStudio
Concept, AD, Photography, IxD: Marko Todorovic
Production Date: December 2013
Client: ITM