IxD for Exhibition Srbija 1914


A contemporary museum project dedicated to the First World War centenary. The introductory part of the exhibition has been designed with the aim of representing the so called “bell époque” and the dynamic growth of Serbian society in the field of politics, culture and economy at the beginning of the 20th century. Using geolocation and augmented reality, the Srbija 1914 app enables the museum exhibition to spread over streets of Belgrade presenting historical facts at places of their origin, making stories more contextual and encouraging immersion into the past.
The “Treasure Hunt” takes users to various points in the city where they can unlock the content and receive the coupon for a free gift ticket at the museum. When at one of the locations the app recognizes the environment and displays multimedia information. When in front of the National Theatre users may see a poster for the opera and listen to the opera played at the theatre 100 years ago, or discover an image of the Prime Minister of the time at the place where he actually rejected the Austria-Hungary’s ultimatum to Serbia.

At the museum itself, numerous exhibits are enriched with virtual information: 3D animations, videos, sounds, digital legends…Using latest tracking technologies and 3D mapping / object recognition, old gramophone is augmented with an animated 3D character telling the story about Belgrade’s development at the beginning of 20th century. Also, one of the most attractive interactive installation is the map of Europe, overlaid with 3D animations presenting important battles in 1914 …

First war aircraft and the armored vehicles are presented through augmented reality dioramas.

Throughout the exhibition catalogue pages are overlaid with interactive content in augmented reality. Within the workshop and children’s program there are also AR coloring books. The colouring book can be downloaded from the exhibition web site www.srbija1914.rs

Concept, AD, IxD:
Marko Todorovic
Exhibition Site:
Historical Museum of Serbia, Belgrade
Project Phases:
Planning, realisation and operation
Project Duration:
3 months
15 September 2014
Exhibition Duration:
6 months
Historical Museum of Serbia