Work Tagged ‘Art Direction’


Financed by EU Commission, the project “TECHCOOLTOUR: Augmented Reality for Roman and Byzantine itineraries” aims to promote two historical trans-national EU cultural routes exploiting developed ICT tools and exploring new media potential in presentation of historical heritage.

The Techcooltour cross media platform represents an innovative approach that brings together traditional and new media in presentation of archeological sites, bridging the gap between physical and digital in order to enable memorable, interactive and novel experience to the visitors.

Retracing the history of influences, objectives and developments of two great empires Roman and Byzantine, which shaped the cultural landscape of Europe, the project aims at defining a common thread that links places and regions and helps represent the richness and uniqueness of European cultural identity.

Mobile app. Techcooltour, enables the visitors to use their mobile phones as pocket sized screens through which surrounding spaces become stages for extra information. Depending on their location users may find information on 40 archeological locations, spread over 4 countries layered over the camera live-view and access additional information such as images, stories and routes to the sites. The information on locations, available through Augmented Reality view reinforces the idea of wider context within each of the sites should be understood, and thus appreciated.

Twelve archeological location are marked with interactive info boards that act as markers for augmented reality content, such as 3d reconstructions, videos, virtual guides, 360 degree panoramas and so on. The 12 archeological sites themselves, and the interpretative AR layers are specifically chosen to clearly communicate the advantages AR introduces in different contexts.


Interactive experience is further extended through interactive brochures and map, and also website offering in depth information on more then 40 historical sites.

Home page map is a symbolic presentation of the Augmented Reality use in promotion of cultural heritage. Go to, drag the phone illustration over the pins and discover additional information on Roman or Byzantine sites and corresponding interactive inboards …

Within the last part of the project we also developed app for augmented reality glasses.

The project was featured at:
AWE (Automotive and Tourism) – Santa Clara, California (June 2013)
6th International Congress Cultural Heritage – Athens, Greece (October 2013)
Digital Heritage Expo – Marseille, France (October 2013)
Museums and Web – Hong Kong, China (December 2013)


Marko Todorovic, Jana Rodic
AD, IxD:
Marko Todorovic
Production Date:
2012 / 2013
Exhibition Sites:
Belgrade, Rijeka, Venice …
Project Phases:
Planning, realisation and operation
Project Duration:
12 months
Union Camere del Veneto
Regione Veneto
City of Rijeka
Archeological Museum of Istria
Museums and Galleries Ljubljana
Slovenian Chamber of Commerce
City of Rovinj
Urban Development Center
Marco Polo
EU Commission


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Under Construction / Coming Soon

Production: LiveViewStudio
Photography: Marko Todorovic
Production Date: September 2013
Client: Adriatic Luxury Hotels

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Augmented Reality Packaging

We developed interactive packaging design for new frozen food line. Augmented reality app for iOS / Android devices enables users to discover inspiring video recipes layered over the packages …

As a part of the project we also produced beautifully shot videos introducing specially chosen recipes for each of the frozen fruits products …

Production: LiveViewStudio
Concept, AD, Photography, IxD: Marko Todorovic
Production Date: December 2013
Client: ITM





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100 Years


We created short animated movie for 100th anniversary of hotel Excelsior in Dubrovnik.
A visual story uses a series of smooth and flowing scenes, painted in watercolor, that symbolically tell a rich history of the place.


The movie premiere was during Bryan Ferry concert on Stradun. We also made some nice shots of Bryan for Excelsior Hall of Fame …


Production: LiveViewStudio
Director: Marko Todorovic
Production Date: September 2013
Client: Adriatic Luxury Hotels

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MTS / Science Festival Belgrade

U okviru Festivala nauke, za kompaniju mts već nekoliko godina relizujemo interaktivne prostorne instalacije …


KOSMODROM / Interaktivna prostorna instalacija realizovana za mts na Festivalu nauke 2012

LiveViewStudio was approached by MTS, regional telecommunication company, to design an interactive space installation dedicated to history of space explorations. The installation was to be shown during the annual Science Festival in Belgrade. The challenge was to design a solution that would attract an audience, foster interactivity and promote the MTS brand as an innovator. The solution proposed by LiveViewStudio was to design an interactive AR installation encompasing four different elements:
1. Interactive Portal – Augmented Reality Window
We used the outdoor advertising and augmented reality to bring to life the ad on the shop window, and intrigue the visitors in the days before the festival. When viewed with smartphone and augmented reality app the print triggered the animation of astronaut with the audio from Apollo landing.



2. Kosmodrom – Augmented Reality Cube Puzzle
Cube puzzle is an interactive installation where children assemble a puzzle, which through computer vision and augmented reality triggers 3D animations of iconic scenes from the history of space explorations. The puzzle represents a part of LVS’s larger interest in connecting the analog and the digital, and creating novel experiences where interactions in the real world (real-world interactions) have their virtual consequences.
The interactive puzzle consists of 9 cubes that can create 6 different pictures. Each picture, when assembled, comes alive triggering a 3D animation dedicated to one of the milestones in the exploration of Space. Scenes such as the Apollo landing, black hole or first space travel. By rotating the cubes, or using the magic hand children can trigger different interactive scenarios.
3. Greetings from Space – Augmented Reality Coloring Postcards
During the festival, one of the exhibition elements that drew significant attention of visitors, and especially children were interactive AR Coloring Postcards. Filling the pattern on the postcard users would create the marker and using theit mobile phones discover different 3d animations.


4. Augmented Reality T-shirt
As in every space exploration, there were hidden dangers. Kosmodrom crew members had T-shirts triggering iconic scene from the movie Alien and chestburster animation.

Production: LiveViewStudio
Concept, AD, IxD: Marko Todorovic
Production Date: December 2012
Client: MTS



VIZION:AR / Interaktivna prostorna instalacija realizovana za mts na Festivalu nauke 2011

We produced an interactive installation for mobile operator mt:s at Science Festival Belgrade 2011, showcasing different possibilities for education introduced by Augmented Reality. Using image and face tracking, as well as mobile AR, the installation offered visitors an opportunity to experience different aspects of AR, in fun and entertaining way.
The installation consisted of a giant book in which usual school subjects such as history, geography or science were presented with an AR twist. At the same time spatial signage and science safety symbols made visitors play the discovery game by pointing their phones at various signs pasted on the walls to uncover their meanings and hidden informations.
The idea of the exhibition, as well as more general thoughts on AR were presented to visitors using face tracking.

Kao deo šireg projekta VIZION:AR, cilj postavke je anticipacija koncepta primene proširene stvarnosti u obrazovanju. Stranice interaktivnog gigantskog udžbenika, koje predstavljaju biologiju, fiziku, istoriju i geografiju, su obogaćene multimedijalnim sadržajem u proširenoj stvarnosti. Segment postavke koji je izazvao veliku pažnju su interaktivne majice. Uz pomoć mobilnog telefona, posetioci su na promoterkama mogli da otkriju video snimke sa informacijama o generalnom sponzoru manifestacije. Takođe, autor projekta Marko Todorović je posetiocima na veoma neobičan način predstavio osnovnu ideju postavke. Za više informacija pogledajte video …

Production: LiveViewStudio
Concept, AD, IxD: Marko Todorovic
Production Date: December 2011
Client: MTS



PRONAĐI DUŠU U MAŠINAMA / Interaktivna prostorna instalacija realizovana za mts na Festivalu nauke 2015

Za Festival nauke 2015 smo realizovali postavku posvećenu Mihajlu Pupinu, odnosno njegovim pronalascima i profesorskom radu. Bočni zidovi objekta su predstavljali njegove najznačajnije patente, odnosno markere za aktivaciju animacije Mihajla Pupina u proširenoj stvarnosti dok je centralnu poziciju zauzimala interaktivna instalacija koja na simboličan način predstavlja doprinos Mihajla Pupina praktičnoj primeni X zraka. Pomoću “motion tracking” tehnologije, posetioci su imali mogućnost da svojim pokretima pomeraju skelet i aktiviraju audio legendu …


Production: LiveViewStudio
Concept, AD, IxD: Marko Todorovic
Production Date: December 2015
Client: MTS

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