AR App “mts magija”

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For two popular, although very different music festivals Exit and Gucha,  as part of mts promotional activities, and in collaboration with McCann Belgrade, we produced augmented reality app “mts magija”. We developed apps for iOS / Android and created animations that “brought to life” illustrated characters …

Za kompaniju mts smo, u saradnji sa agencijom McCann, realizovali augmented reality aplikaciju “mts magija”. Razvili smo aplikaciju za iOS / Android i kreirali animacije koje su posetioci muzičkih festivala Exit i Guča mogli da otkriju u proširenoj stvarnosti …

Point your camera towards Exit characters / Preuzmite aplikaciju, odaberite sekciju Exit i uperite kameru prema ilustracijama

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Point your camera towards Exit characters / Preuzmite aplikaciju, odaberite sekciju Exit i uperite kameru prema ilustracijamamts-magija-exit-33

Point your camera towards Gucha characters / Preuzmite aplikaciju, odaberite sekciju Guča i uperite kameru prema ilustracijamamts-magija-guca-22

Production: LiveViewStudio
IxD: Marko Todorovic
Production Date: June 2016
Agency: McCann
Client: MTS