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Work Tagged ‘Art Direction’

Pupin’s Science

“Pupinova nauka” (Pupin’s Science) is an exhibition dedicated to Mihajlo Idvorski Pupin (1858 – 1935) a Serbian-American physicist, best known for devising means of greatly extending the range of long-distance telephone communication by placing loading coils of wire at predetermined intervals along the transmitting wire – known as “pupinization”.

The exhibition design is inspired by the very process of his scientific work at the end of 19th century and the laboratory setting with 5 boxes and artificial line used to prove the pupinization principle. Each of the boxes highlighting different aspects of his work is digitally enhanced through multimedia content available in Augmented Reality.
Using mixed reality approach, the exhibition aims to create a new interface that will encourage interaction and engagement and thus promote Pupin’s work to new and diverse audience.

Za Obrazovno istraživačko društvo Mihajlo Pupin smo realizovali izložbu Pupinova nauka. Postavka je inspirisana laboratorijskom aparaturom (5 kutija sa kalemovima) pomoću koje je Mihajlo Pupin krajem devetnaestog veka eksperimentalno dokazao mogućnost telegrafskog i telefonskog prenosa na velike daljine, što je osnova procesa koji je kasnije nazvan “pupinizacija”. Svaka kutija sadrži po nekoliko značajnih segmenata Pupinovog naučnog dela, kao i mnoge druge zanimljive činjenice predstavljene kroz digitalnu nadgradnju u proširenoj stvarnosti.

Production:
LiveViewStudio
Concept, Exhibition Design, AD, IxD:
Marko Todorovic
Exhibition Site:
Gallery of Matica Srpska, Novi Sad
Project Phases:
Planning, realisation and operation
Project Duration:
3 months
Opening:
16 April 2015
Exhibition Duration:
1 month
Client:
ER Society Mihajlo Pupin

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IxD for Exhibition Srbija 1914

srbija-1914

A contemporary museum project dedicated to the First World War centenary. The introductory part of the exhibition has been designed with the aim of representing the so called “bell époque” and the dynamic growth of Serbian society in the field of politics, culture and economy at the beginning of the 20th century. Using geolocation and augmented reality, the Srbija 1914 app enables the museum exhibition to spread over streets of Belgrade presenting historical facts at places of their origin, making stories more contextual and encouraging immersion into the past.
The “Treasure Hunt” takes users to various points in the city where they can unlock the content and receive the coupon for a free gift ticket at the museum. When at one of the locations the app recognizes the environment and displays multimedia information. When in front of the National Theatre users may see a poster for the opera and listen to the opera played at the theatre 100 years ago, or discover an image of the Prime Minister of the time at the place where he actually rejected the Austria-Hungary’s ultimatum to Serbia.

At the museum itself, numerous exhibits are enriched with virtual information: 3D animations, videos, sounds, digital legends…Using latest tracking technologies and 3D mapping / object recognition, old gramophone is augmented with an animated 3D character telling the story about Belgrade’s development at the beginning of 20th century. Also, one of the most attractive interactive installation is the map of Europe, overlaid with 3D animations presenting important battles in 1914 …

First war aircraft and the armored vehicles are presented through augmented reality dioramas.

Throughout the exhibition catalogue pages are overlaid with interactive content in augmented reality. Within the workshop and children’s program there are also AR coloring books. The colouring book can be downloaded from the exhibition web site www.srbija1914.rs

Production:
LiveViewStudio
Concept, AD, IxD:
Marko Todorovic
Exhibition Site:
Historical Museum of Serbia, Belgrade
Project Phases:
Planning, realisation and operation
Project Duration:
3 months
Opening:
15 September 2014
Exhibition Duration:
6 months
Client:
Historical Museum of Serbia

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Aerial Photography

Aerial images created for different clients using professional drones and postproduction skills.
Za više klijenata smo kreirali  fotografije koristeći profesionalne dronove i veštine u postprodukciji.

 

Production: LiveViewStudio
Photography: Marko Todorovic
Production Date: September 2014
Client: Regent Porto Montenegro

 

Production: LiveViewStudio
Photography: Marko Todorovic
Production Date: May 2013
Client: Adriatic Luxury Hotels

 

Production: LiveViewStudio
Photography: Petar Jelisavac
Production Date: September 2015
Client: Dubrovnik Sun Garden

 

Production: LiveViewStudio
Photography: Marko Todorovic
Production Date: May 2014
Client: Adriatic Luxury Hotels

 

Production: LiveViewStudio
Photography: Marko Todorovic
Production Date: May 2014
Client: Adriatic Luxury Hotels

 

Production: LiveViewStudio
Photography: Marko Todorovic
Production Date: May 2015
Client: Adriatic Luxury Hotels

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Different AR Projects for Museums

U okviru izložbe Putevi hrane, osmislili smo i realizovali interaktivnu instalaciju koja predstavlja dekonstruisanu slavsku trpezu. Pomoću AR aplikacije i smart telefona posetioci su imali priliku da na izloženim eksponatima otkriju multimedijalnu nadgradnju i virtuelne legende u proširenoj stvarnosti. Najveće interesovanje izazvali su Slavski kolač, koji aktivira tonski zapis i “objašnjava” značenje Slave, kao i viljuška koja “svedoči” o susretu Stefana Nemanje i Fridriha Barbarose. Oval, lopar, tanjir i poklopac su kroz video zapise predstavili neke od običaja karakterističnih za srpsku kuhinju, dok je u drugom delu postavke animirani zdravičar posetioce pozdravljao sa zdravicom rakiji.

Production:
LiveViewStudio
Concept, AD, IxD:
Marko Todorovic
Jana Rodic
Production Date:
November 2014
Exhibition Site:
Cultural Center of Serbia, Paris
Ethnographic Museum, Belgrade
Serbian Pavilion, Expo 2015, Milan
Client:
Ethnographic Museum

 

Za Jugoslovensku Kinoteku smo, u okviru izložbe “Srbi na filmu u Prvom svetskom ratu”, kreirali augmented reality mapu. Mapa predstavlja sedam lokacija na kojima su nastali filmski zapisi o značajnim događajima u Prvom svetskom ratu. Lokacije su obeležene fotografijama iz filmova koje (pomoću AR aplikacije za smart telefone) služe kao markeri za aktivaciju filmskih zapisa u proširenoj stvarnosti.

Production:
LiveViewStudio
Concept, AD, IxD:
Marko Todorovic
Production Date:
May 2014
Exhibition Site:
Yugoslav Film Archive, Belgrade
Client:
Yugoslav Film Archive

 

crnjanski-1

crnjanski-2

We developed design and augmented reality experience for exhibition dedicated to famous Serbian poet Milos Crnjanski.

Production:
LiveViewStudio
Concept, AD, IxD:
Marko Todorovic
Production Date:
September 2014
Exhibition Site:
Cultural Center of Serbia, Paris
Client:
National Library of Serbia

 

Za Vojni muzej u Beogradu smo realizovali multimedijalnu nadgradnju eksponata u proširenoj stvarnosti …

Production:
LiveViewStudio
IxD:
Marko Todorovic
Production Date:
October 2015
Exhibition Site:
Military Museum, Belgrade
Client:
Military Museum, Belgrade

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